Work Type: Facebook Marketing & Advertising
When I met Wade Spencer he was well established in the Gospel Music industry and had grown quite a following on Facebook. Because of that I knew Facebook marketing would be the perfect supplement.
A few of his music videos had already drawn a large following. Initially, I turned those well-performing videos into ads. The ability to advertise nationally meant there was a huge opportunity to grow his audience and sell his music.
I leveraged Facebook's "lookalike" feature to show the ads to users who very closely resembled those who had already responded so well to the videos.
HOW I SERVED HIM:
The Power of Facebook Advertising
The video "A Heart That Will Never Break Again" had over:
Admittedly, not every post or video will achieve these types of results. However, it does illustrate that the right content, shared with the right people, for the right reasons works.
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