Facebook Marketing – Wade Spencer

Work Type: Facebook Marketing & Advertising

When I met Wade Spencer he was well established in the Gospel Music industry and had grown quite a following on Facebook. Because of that I knew Facebook marketing would be the perfect supplement.

A few of his music videos had already drawn a large following. Initially, I turned those well-performing videos into ads. The ability to advertise nationally meant there was a huge opportunity to grow his audience and sell his music.

I leveraged Facebook's "lookalike" feature to show the ads to users who very closely resembled those who had already responded so well to the videos.


  • Helped him grow his audience by creating ads using videos that had already performed well on Facebook.
  • Created ads that made his fans aware of the new and easy way they could purchase his music online.
  • Created and managed the ads to determine which ads worked better than others to optimize costs.

Similar Work

The Power of Facebook Advertising

The video "A Heart That Will Never Break Again"  had over:

  • 6,000,000 video views

Admittedly, not every post or video will achieve these types of results. However, it does illustrate that the right content, shared with the right people, for the right reasons works.

Other Service To This Client

I value client relationships & work to understand their business inside & out. 

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