Graphic Design – Equipment Rental Company Logo

Work Type: Graphic Design & Branding

VPWE Rents is an equipment rental company.

When it was founded, the owners wanted the logo to contain similar elements of their other company.

It was also important the logo reflect the area served so customers could quickly identify where they could rent equipment.

The diamond-plate and bright green became important branding elements associated with the heavy equipment they rented and is used across all their other marketing materials.


  • Created a company logo that communicated the area served and the type of equipment rented.
  • Crafted branding elements that were quickly identifiable in their industry and used across all their marketing.

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I value client relationships & work to understand their business inside & out. 

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