Work Type: Graphic Design & Branding
VPWE Rents is an equipment rental company.
When it was founded, the owners wanted the logo to contain similar elements of their other company.
It was also important the logo reflect the area served so customers could quickly identify where they could rent equipment.
The diamond-plate and bright green became important branding elements associated with the heavy equipment they rented and is used across all their other marketing materials.
HOW I SERVED THEM:
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