Facebook Marketing – VPWE

Work Type: Facebook Marketing & Advertising

Municipalities and state governments that rely on public works equipment are well aware of the types of equipment that are sold by VPWE and rented by VPWE Rents.

However, there are other opportunities for business that fall outside of those government entities.

As a way to reach these prospects, I worked with VPWE & VPWE Rents to create Facebook ads to generate awareness and grow their market share.


  • Created images, videos, ad copy to use in Facebook ads.
  • Leveraged Facebook's ad platform to show ads to users with interests in similar (and related) equipment.
  • Created and managed the ads to determine which ads worked better than others to optimize costs.

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